A Comprehensive Definition For PPC

Ecommerce advertising refers to advertising an online store through various channels, this includes both physical and digital channels. 

One such popular method is the PPC (pay-per-click) advertising, where you only need to pay for the actual number of clicks that your ads get. PPC ads can mostly be seen on platforms like Facebook and Google. 

For example, Facebook shows numerous PPC ads in the Feed and Google on the other hand shows PPC ads in the search results. 

You might have noticed that PPC campaigns widely use Google shopping ads to highlight products and drive traffic to online stores. PPC is a cost-effective tactic of targeting an audience and generating clicks for your ecommerce business.

AI technologies are already replacing many jobs and impacting personal lives. It is changing so fast now that it is difficult to predict how it will evolve in the future.

Artificial intelligence has been used for years to improve the quality of customer service and power business operations efficiently, but only relatively recently has it started to have a direct impact on the workforce.

AI makes it possible to design the automation of many mundane tasks, freeing up human resources for more important tasks. This allows companies to increase employee performance and reduce hiring costs.

In the future, the amount of work occupied by AI is expected to increase even more. Artificial intelligence also helps businesses develop better customer service skills.

For example, Amazon uses AI to automatically identify customers who have complained about previous products. And it will automatically send you a message offering your next refund.

AI also allows companies to be more attentive to the needs of their customers in order to offer improved products and services.

The Application Of PPC Advertising In eCommerce

Now that you know what ecommerce PPC is, it is time that you learn how it is carried out. Listed and explained below are the steps which you must follow to effectively carry out ecommerce PPC so it drives the results that your business desires.

Step 1: Create Ads

Ad development is a relatively basic thing for most of the campaigns in ecommerce PPC.

Though some platforms do offer larger options, these ads usually come in smaller sizes. Usually, these ads include a catchy headline, a short description, and sometimes an image.  

If you use Google Ads, you won’t even need graphics, all you will need is the link to your landing page, a captivating headline, and a brief message of two lines. A simplified format like this makes it easy to create engaging ads without the requirement of complex visuals.

Step2: Select Keywords

Select the terms that you wish to use for activating your ad with the PPC Google Ads approach. For instance, if your ecommerce business sells clothes, you can use keywords like “women’s winter jackets” or “best black shoes”. This way, users are going to see your ad when they search these keywords or any close variation of them.

Step 3: Bid

After creating your digital marketing strategy and choosing your keywords, the next step is to determine the amount that you are willing to bid on your ad, for it to be displayed.

Typically, bids fluctuate depending on the competitiveness of the keywords that you have selected. 

If the keyword that you select is profitable and popular and has many businesses competing for it, you will be required to pay more per click as compared to targeting less competitive keywords with lower search volume.

Thus, it is important to consider both the cost and popularity of terms when selecting your keywords.

PPC advertising fits seamlessly into the framework for ecommerce. You have the ability to track even the tiniest detail and expense of your advertising efforts.  

But the coolest part is that many ecommerce store owners find PPC naturally intuitive, since optimizing your PPC campaigns for more clicks is very similar to optimizing your ecommerce website for more conversions.

You Get To Control Your Budget

With PPC, you have control of your budget. This is the perfect choice for ecommerce because it allows you to run campaigns on both big and small scales. PPC is just right for you, if you are looking for an advertising medium within a limited budget. 

Unlike traditional advertising, you will not be required to pay a hefty sum upfront. Instead, you will need to pay after you have seen the results and adjusted your budget as per your requirements.  

You Can Get Super Specific 

With ecommerce PPC, you have the power to be super specific and targeted with your ads, this is a great advantage. 

For instance, if you have an online clothing store that just launched a new collection, you can create ads that target that specific collection. This will ensure that only the people interested in them will be able to see them. This is how specialized and specific it gets in ecommerce PPC.

Some Tips For You

Following are some tips that you can use for ensuring the success of  your ecommerce PPC campaigns.

Utilize Dynamic Search Ads 

Utilizing Dynamic Search Ads (DSA) will enable you to automatically generate ads that are based on the content of your website.

This will not only expand your reach but also capture relevant search queries for your ecommerce site dynamically. 

Connect With Local Inventory Ads

Connecting with your audience through local inventory ads both online and offline will show the local store inventory online and help you drive foot traffic, bridging the gap between offline and online shopping experiences. 

Using Google Showcase Shopping Ads

Increase the brand visibility for your ecommerce store by showcasing multiple products in a visually appealing way. This will also serve to improve the engagement for broader product categories. 

Targeting A Subtle Audience

Reach a specific audience segment or niche with targeting that is more refined. This will increase your relevance and your potential for higher conversions.