What is Amazon A+ Content?

Simply defined, Amazon A+ content is the description of products for the listings on Amazon. This content aims to engage the target audience while conveying the brand’s story; with the help of enhanced graphics and images, FAQs, comparison charts, enticing video content, etc.   

Amazon A+ content helps you improve the experience of your customers through production of rich multimedia content. This increases website traffic and conversion rates significantly. Since Amazon is a hub of sellers; producing winning content is essential for you to surpass your competition.

Steps for Creating A+ Content

Creating A+ content on Amazon is quite easy, you simply have to follow the steps given below and you will be well ahead in your game.

1 Getting Started

To create a new A+ On the Content Manager page, click the icon that says “Start creating A+ content”, or edit existing content by searching an Amazon Standard Identification Number(ASIN) or searching for a product name.

2 Entering Details of the Content

Enter the Content name; a name by which content will be identified, consider specific campaigns for this. Another required field is choosing a language for your a+ content.

3 Adding Modules

The next step is selecting a module; you have the option of choosing between “Self–service modules” and “Amazon builds for you”. If you choose to go with self-service modules. You will find yourself on a new page – here you will need to enter the SSIN of the page for which you wish to create content; after this, you will get a list of options for creating content. After adding the modules, you can add images and texts and remove and re-order modules.

4 Applying ASINs

To apply your content, the next step would be adding ASINs from the option “Add ASINs”; this can only be done through your KDP account. You will get an error message if you add an ASIN that is absent from your Bookshelf. Each ASIN you add is going to appear in the section of Applied ASINs. 

You can also add multiple ASINs to a single project to add multiple formats to your book. After completing the selection of your ASINs, click “Apply ASINs”. Upon the selection is successful, you will get a notification on top of the screen.

5 Reviewing and Submitting:

Before submitting your content, review it, then “Submit for approval” when you are all set for publishing. Within 8 business days, your content will be published on your Detail page, if it fulfills the guidelines for A+ content; otherwise, you will receive an email with the instructions for correction. 

Start your content by describing your products’ Unique Selling Points; this is the first and foremost thing that will grab the attention of the target audience. You can answer the questions that your customers are likely to ask; include the benefits of your product for the users, why the product is worth buying, and why it is necessary. 

Remember that the listed feature and benefits of your products will leave a significant effect on the customers and their shopping experience.  

2 Ensuring the Conciseness of the Content:

To ensure maximum readability and comprehensibility of the content, avoid using words that are too long or too complicated. Keep your content precise and make sure it is not too wordy. Write content that is relatable, readable, and relevant to what the customers are looking for.

3 Combining Texts with Images:

To make your content more appealing and engaging, it is important to use images with the text. To produce premium quality A+ content, combine the text with relevant and attractive images and graphics; so, they are searchable, findable, and relevant to the customers who are looking for them.

4 Sharing Customer Reviews:

You might have already realized that nowadays customers trust the word of other customers over the claims of the brand or the company. People don’t settle for the word of the brand anymore. So, sharing the feedback and reviews of the customers is a smart way to build and strengthen the brand identity.