Redesign With Our Top Considerations
E-commerce websites are now a critical part of business in the modern world, especially due to the rise that online shopping has seen. If you want to attract and retain your customers, your business must have a website that is visually appealing and user-friendly.
But you must know that redesigning your e-commerce website is not an easy task and thus should not be taken lightly. There are many things you need to take into consideration and mistakes will cost you more than you assume.
Listed below are the top key factors you must consider when redesigning as they will greatly impact your sales and revenue.
Audience Preferences Come First
It may be harsh for you to hear, but it is true that your personal preferences and assumptions do not matter as much as those of your target audience.
So when you’re finally doing that much needed redesigning for your ecommerce website, make sure to put your target audience first. The right way to do so would be to conduct user research first.
What Does It Involve?
User research includes gathering data on the preferences, behavior, and needs of your customers. For the research and collecting information , there are various methods that you can use.
These methods include interviews, analytics, surveys, and user testing. Carrying out an analysis of the data that you gather will help you spot insights and patterns that will help you design a website that satisfies the needs and fulfills the expectations of your target audience.
Why Is It Necessary?
Conducting user research and gathering data about your audience is so necessary for your business. It will assist you in understanding the pain points, needs, and preferences of your existing and potential customers. With this information, you will be able to create a design that is user-centric and resonates with your target audience.
Keep An Eye On New Features And Changes
When you redesign your e-commerce website, you make a lot of changes and add various new features.
Why Is It Important?
It is crucial that you keep a track of the changes you make and the features you add in order to be able to analyze the effect they have on the performance of your website.
When you keep an eye on all of the changes that you make, it will assist you in identifying what works for you and what does not. Then, you can make more changes as necessary.
How to Do It?
Keeping track of your website’s performance will be easy if you know the right way to do it. And the right way to do it is to use tools like Mix panel, Google Analytics, and Adobe Analytics. These tools will help you identify the changes that drive sales and the ones that require improvement.
Optimize For Users’ Mobile Device Not Your PC
A significant share of e-commerce sales is made through mobile devices, which is why it is necessary for you to optimize your e-commerce website for mobile devices.
What It Is?
Mobile responsiveness is the ability of a website to adjust to a variety of devices and screen sizes. A website that is mobile responsive, is easy to navigate and can be used on mobile devices with ease.
How To Do It?
When carrying out the redesign process, make sure to give priority to mobile responsiveness and navigability, and easy to use on mobile devices.
For optimizing your website for mobile devices, you can use a framework of responsive design or request this feature when you outsource the task to a top website design company in Dubai.
Make A Clear Hierarchy Of Categories
An essential part of your e-commerce website’s navigation are the categories and their subcategories. Whether you are redesigning your e-commerce website by yourself or availing of the services of a leading web development agency in Dubai, ensure that your category hierarchy is easy to navigate and comprehend and is clear. A clear and comprehensive hierarchy will allow your customers to easily find what they are looking for.
Why Do It?
A clear hierarchy of categories will prevent your customers from getting lost and allow them to discover what they are looking for, quickly and easily.
How to Do It?
The right way to create the perfect category hierarchy is using category names that are clear and concise. This is to avoid complicating the hierarchy overly. You can also utilize the breadcrumb navigation, this will allow your website visitors to know where they are in the navigation path and to return to the preceding pages.
Don’t Cut Corners On Search Functionality
Yet another important component of your e-commerce website’s navigation is the search functionality.
How To Do It?
While revamping your website, ensure that the search functionality of your website is easy to use and produces results that are reliable. You can use the autocomplete feature on your website, it will suggest products while the customer is typing in the search bar.
You can also allow users to filter their search results according to prices, sizes, and brands, with the help of faceted search.
Additionally, you can utilize machine learning algorithms for providing search results that are personalized according to the purchasing and browsing history of your customers.
Why Do It?
Optimized search functionality and the use of a powerful search tool will enable your customers to to easily locate what they’re seeking.
Conclusion
If you want your e-commerce website to be a success, you will need to make your customers the top priority in the revamping process. With the help of user research, new features, performance tracking, optimization for mobile devices, comprehensive category hierarchy, and strong search functionality, you will be able to create a perfectly user-centric e-commerce website.
If you have any further queries or if you need any sort of assistance, feel free to contact our team of experts and digital marketing specialists at VDigitalX Marketing.
FAQs:
Why should I conduct user research when redesigning my e-commerce website?
User research allows you to understand your customers preferences, pain points, and needs, which in turn ensures that you can create a design that is user-centric and resonates with your audience.
Why is it important to optimize my e-commerce website for mobile devices?
An e-commerce website optimized for mobile devices, ensures a user-friendly and responsive experience. This contributes to the lion’s share of e-commerce sales that are made with mobile devices.
How do I track the effect of new features and changes on my website’s performance?
You can monitor, analyze, and improve the performance of your website with tools like Google Analytics, Mix panel, and Adobe Analytics.
