The Ultimate Guide to Local SEO Dubai: Tips and Tricks
Local search is a strong and powerful strategy that can work wonders for small businesses. Many small businesses and new startups in the Middle East started with the utilization of local SEO Dubai, this helped them expand in their locality, establish an online presence, and create a brand image.
If the web pages of your business are not already optimized for local searches, you are missing out on tons of opportunities and customers.
Local SEO ensures that your business stays relevant and paves the way for growing sales from your locality, then proceeding towards the other areas, gradually attracting investors and expanding across political borders.
To assist you in your process of optimizing your business for local SEO, we have compiled a guide of tips and tricks, easy to understand and implement.
Useful Tips for Local SEO Dubai
Before actually delving deep into the philosophies of local SEO, we should understand that Local Search Engine Optimization (SEO) is basically a process that revolves around improving the visibility of a local business on search engines.
Local business can improve their organic traffic with the help of the following tips from successful Local SEO Dubai:
1. Optimized Website for Google My Business:
Optimize your website for Google My Business, as this is a very important tool for establishing a presence through local SEO, it can help you fulfil the requirements of Google as a business.
In order to be optimized for Google My Business, you need to own a verified page on Google My Business, Google Posts should be used in your account, and get as many online reviews from customers as possible.
You can achieve optimization on Google My Business by giving authentic responses to reviews, with the location and the name of your business specified, updating your contact information, and hours of operation.
This can help you get established as a verified business by Google, you will gain authenticity for your business and possibly a sidebar space in the local search of Google.
2. Show Your Social Media Activity on Google My Business:
According to Google, being active on social media is more important for businesses now than ever before. Now that you have an amazing page on Google My Business, it is time to share it across your business’ social media pages and vice versa.
3. Show Consistency in Your Contact Information:
Make sure that the contact information of your business provided online is consistent and does not change too often. Consistency in contact information makes it easier for your business to be found online, for this, you will need to set up your Name, Address, and Phone number (NAP for short in Local SEO).
In order to make your NAP crawlable on search engines, avoid including it only within the images, and include it in the footer and your Contact Us page as well.
Tricks for Gaining Leverage in Local SEO from SEO Expert Dubai
Gaining leverage in Local SEO is of utmost necessity for your business. Following are some well-learned lessons and tricks from the best SEO agency in dubai:
1. Optimization of Online Citations and Directories:
Make sure that the citations and directories on your webpage are consistent, and complete them across the top data aggregators like Neustar Localize, Express Update, Factual, and Foursquare.
Make sure to avoid common discrepancies i.e., missing suite numbers, spelling errors, wrong phone numbers, abbreviations, etc. If the correct information about your business can not be determined by Google, you will not be shown in the search results at all.
2. Performing an Audit for Local SEO:
Search Engine Optimization is a never-ending process full of intuitions. Rather than waiting for the results of one search-engine-optimized content, it is more helpful to conduct an audit. This will help you see the position of your website, your strong suits, and the places where you lack.
To see how your business appears in the SERPs and to measure the level of accuracy of the provided information, you can use tools like Google My Business Audit, On-page SEO Audit, Competitor Analysis, Citation Audit, etc.
3. Improve the Internal Linking Structure of Your Website:
While external links that lead to your website are preferable, adjustments to the internal linking structure of your website will prove helpful in boosting the SEO rankings of your website as well. Internal linking is important as it supports the navigation of the website, distributes the authority and ranking power among pages, and helps with the establishment of website hierarchy and information architecture.
Local SEO might seem like a tricky concept, but with the right tips and tricks, you can do it easily. All you need to do is to follow the guidelines given above, they have been tried, tested, and proven as successful Local SEO tactics.
However, if you wish to save yourself on time, resources, money, and effort, you can outsource your tasks for Local SEO to a top digital marketing agency in Dubai that has expertise in Local SEO Dubai such as VDigitalX.
Three main elements of local SEO are firstly, optimization of title tags, URLs, content, and meta description. Secondly, location pages on your website, and lastly, the creation of local content for your website.
You can improve your local SEO by ensuring mobile-friendliness of your website, getting relevant, and authoritative inbound links.
Local SEO is affected most by the participation of your business in the local community where you are located.