Search Engine Optimization (SEO) is the process of optimizing your website in order to improve your visibility and ranking in the organic (unpaid) Search Engine Results Pages (SERPs). Here are some fundamentals of SEO:

1. It is crucial to understand the search engine’s ranking factors and algorithms to achieve effective SEO.
2. You can target your audience better by identifying high-end and relevant search terms through keyword research.
3. On-page optimization refers to optimizing HTML elements i.e., title tags, heading tags, and meta description, it helps improve search engine visibility.
4.  Engaging and high-quality content that satisfies users’ queries is the key to SEO success.
5. High-quality backlink-building with credible and authoritative websites boosts your own credibility and search ranking.
6. Technical SEO ensures that your website is technically sound, easily crawlable by search engines, and well-structured.
7. UI/UX optimization i.e., mobile friendliness, site speed, and responsiveness play important roles in SEO.
8. Regularly monitoring and analyzing your SEO performance with tools and metrics helps track your progress and identify areas that require improvement.
9. The best SEO practices evolve continuously which is why staying up to date with the algorithm changes and industry trends is necessary. 

1. Carry out thorough research to develop a clear understanding of your target audience and their search intent.
2. Utilize tools for keyword research i.e., Google Keyword Planner, Moz Keyword Explorer, and SEMrush.
3. Identify keywords that are relevant to your product, service, and industry.
4. Analyze the search volume of keywords to determine the potential traffic and popularity.
5. Take long-tail keywords into consideration, they are more specific and have lesser competition.
6. If you have a particular geographic target, try focusing on local keywords.
7. Determine feasibility through evaluation of keywords’ competitiveness.
8. Expand your keyword list by exploring related keywords and search queries.
9. Optimize your content for semantic search with the use of keyword variations and synonyms.
10. Give keywords priority according to their competition, relevance, and search volume.
11. Incorporate keywords in your web content, headings, and metadata naturally.
12. Monitor the performance of keywords, trends, and data, and make changes accordingly.

Utilizing on-page optimization techniques to achieve better ranking for your website involves various strategies that are as follows:

1. Conduct a keyword search to identify relevant keywords for your content that will also generate high traffic.
2. Attract more users and improve your click-through rates by optimizing the meta descriptions and page titles with targeted keywords.
3. Use header tags to structure your content and use internal linking to connect related and relevant pages.
4. Optimize your site content and make it responsive for multiple devices, especially mobile phones.

Build high-quality backlinks by prioritizing websites that are relevant and authoritative in your niche. You can naturally attract backlinks by creating shareable and valuable content while guest blogging on reputable websites.

Influencer marketing, collaboration with industry experts, leveraging social media, participating in online communities, and monitoring competitor backlinks, are some ways you can engage and create opportunities for yourself.

Ensure your website has high-quality content and a great user experience (UI) to offer with resources like compelling graphics. Remember that a few high-quality backlinks are better than numerous low-quality backlinks.