Useful Tips for Local SEO Dubai

Before actually delving deep into the philosophies of local SEO, we should understand that Local Search Engine Optimization (SEO) is basically a process that revolves around improving the visibility of a local business on search engines.

Local business can improve their organic traffic with the help of the following tips from successful Local SEO Dubai:

1. Optimized Website for Google My Business:

Optimize your website for Google My Business, as this is a very important tool for establishing a presence through local SEO, it can help you fulfil the requirements of Google as a business.

In order to be optimized for Google My Business, you need to own a verified page on Google My Business, Google Posts should be used in your account, and get as many online reviews from customers as possible.

You can achieve optimization on Google My Business by giving authentic responses to reviews, with the location and the name of your business specified, updating your contact information, and hours of operation.

This can help you get established as a verified business by Google, you will gain authenticity for your business and possibly a sidebar space in the local search of Google.

2. Show Your Social Media Activity on Google My Business:

According to Google, being active on social media is more important for businesses now than ever before. Now that you have an amazing page on Google My Business, it is time to share it across your business’ social media pages and vice versa.

3. Show Consistency in Your Contact Information:

Make sure that the contact information of your business provided online is consistent and does not change too often. Consistency in contact information makes it easier for your business to be found online, for this, you will need to set up your Name, Address, and Phone number (NAP for short in Local SEO).

In order to make your NAP crawlable on search engines, avoid including it only within the images, and include it in the footer and your Contact Us page as well.

Make sure to avoid common discrepancies i.e., missing suite numbers, spelling errors, wrong phone numbers, abbreviations, etc. If the correct information about your business can not be determined by Google, you will not be shown in the search results at all.

2. Performing an Audit for Local SEO:

Search Engine Optimization is a never-ending process full of intuitions.  Rather than waiting for the results of one search-engine-optimized content, it is more helpful to conduct an audit. This will help you see the position of your website, your strong suits, and the places where you lack.

To see how your business appears in the SERPs and to measure the level of accuracy of the provided information, you can use tools like Google My Business Audit, On-page SEO Audit, Competitor Analysis, Citation Audit, etc.

3. Improve the Internal Linking Structure of Your Website:

While external links that lead to your website are preferable, adjustments to the internal linking structure of your website will prove helpful in boosting the SEO rankings of your website as well. Internal linking is important as it supports the navigation of the website, distributes the authority and ranking power among pages, and helps with the establishment of website hierarchy and information architecture.

Parting Note:

Local SEO might seem like a tricky concept, but with the right tips and tricks, you can do it easily. All you need to do is to follow the guidelines given above, they have been tried, tested, and proven as successful Local SEO tactics.

However, if you wish to save yourself on time, resources, money, and effort, you can outsource your tasks for Local SEO to a top digital marketing agency in Dubai that has expertise in Local SEO Dubai such as VDigitalX.